Yup, They Want You to Know, it’s NEW!
South Beach Smoke has a new website, and they seem to have thought of everything. More importantly, they want potential customers to know everything about their product. Perhaps they realized that if they are clear about what they offer, and if you know beforehand what you are getting into, you will be more likely to try their electronic cigarettes and get hooked.
They want you to know that they are confident about their products. They put that at the very top of the new home page. They offer a lifetime warranty and a 30 day money back guarantee. So if anything makes you unhappy or if your products don’t work, they’ll take them back and give you your money back. That speaks of confidence. They know that you will not be sending back their products, otherwise that money back guarantee would be a nightmare for them.
Additionally, they want you to know how much money you’ll save if you make the switch. Also at the top of the homepage is a link to their handy savings calculator. Before you even look at prices, you are encouraged to see how your current spending will match up to your spending after you switch. This is a clever way to go, since many smokers simply see the upfront cost of the starter pack and think electronic cigarettes will be much more expensive than tobacco. Of course, over time ecigs are much cheaper, but showing customers those numbers first thing is the only way to demonstrate the savings before customers move on.
They also want you to know that their brand of ecigarette is preferred by celebrities. In the rotating slide show on the home page, one slide has a whole row of Hollywood stars with the caption “Celebrities choose South Beach Smoke”. They also have a row of very recognizable logos, such as the New York Post, MTV, and in Touch Magazine, which have all featured their product at some time or another. They have had some great press and they want to ensure that you hear about that right off the bat.
The most informative sections, however, are the labeled diagrams of ecigs, on the front page and in the How it Works section. Both areas of the new website tell the visitor in simple terms how their ecigarettes work, and what to expect. You’ll need to charge batteries, replace cartridges, and set up the initial package. Rather than leave you in the dark about all these things, they have simple images and description of what to expect. They also point out how beneficial these changes will be to your life, in a non-direct marketing manner. Visitors notice for themselves that they’ll only charge batteries half as often as they go to the store for a new pack of tobacco cigarettes.
South Beach Smoke has used transparency and simple communication tools to turn their website into the best marketing site possible. They haven’t just given themselves a new look, they’ve invited users to know all about their products.